NEW MARKETING STRATEGY OF RAILWAYS
Indian Railways have
introduced a Mini-Rake scheme to attract traffic transported on
short distances from road to rail.
The new marketing
scheme envisages booking of consignments at train-load rates even
for smaller rakes consisting of 20 bogie wgons carrying about
1100 tonnes for short leads upto 300 kilometres.
An incentive scheme
has also been introduced for the premier customers, generating
freight earnings of more than Rs. 25 crores per annum. This will
be for traffic originating from the sidings, to help them increase
rail transport.
