23rd January, 2003
Ministry of Information & Broadcasting  


I & B MINISTER COMMENDS DD BHARATI


The Minister of Information and Broadcasting, Smt. Sushma Swaraj has commended the DD Bharati Chanel of Doordarshan for mounting programmes, which would go a long way to ward off the threat to our cultural heritage. Speaking on the occasion of the First Anniversary of DD Bharati, which was launched on the Republic Day last year, Smt. Swaraj said the pure commercial presentation of programmes by private channels whose only consideration is to earn revenue, had posed a great threat to our rich art and cultural heritage.

Smt. Swaraj said that being a Public Broadcaster, Doordarshan has got obligations to provide healthy, clean and high quality programmes to the viewers even at the cost of revenue. She was happy that the channel has carved a niche for itself and hoped that it will make further progress.

The young and upcoming artists presented a rich feast of programme at the Siri Fort Auditorium on the occasion

Prasar Bharati is also holding a seminar on "Public Service Broadcasting – the Role of DD Bharati’, to mark the 1st Anniversary of DD Bharati.