DD TAKES STEPS FOR QUALITY PROGRAMMES
RAJYA SABHA
Doordarshan has taken
several steps to improve the quality of its programmes. A Creative
Advisory Committee (CAC) comprising experts from various fields
of Arts, Culture and Journalism etc., has been constituted in
the Directorate to review the creative content of all Doordarshan
channels. Doordarshan constantly reviews the quality of serials/programmes
telecast on its various channels and makes efforts to further
improve the contents and technical quality/transmission. The guidelines
for commissioned and sponsored programmes have been revised. The
studios and equipment are continuously being modernized to improve
technical quality of programmes.
In order to fulfill
the mandate of the public service broadcaster to inform, educate
and entertain the public, Prasar Bharati has been constantly pursuing
for excellence both in terms of content and quality. AIR has,
inter-alia, introduced phone-in-programme, radio-on-demand service,
news-on-phone service, internet broadcasting, expansion of FM
transmission network, etc., to provide superior quality broadcasting.
Joint Programme Advisory
Committees (PACs) in major Doordarshan Kendras and AIR Stations
have been constituted, consisting of eminent personalities from
different disciplines/interest groups, to review the programmes
telecast/broadcast to suggest improvement in the planning and
presentation of the future programmes.
This information
was given by Minister of Information & Broadcasting, Shri
Ravi Shankar Prasad in written reply to a question in Rajya Sabha
today.
