To initiate a Yoga Awareness Drive through Mascots prior to International Day of Yoga 2017 by the Central Council of Research in Yoga and Naturopathy under the Ministry of Ayush, Mascot Yogiraj was received graciously on board. To know the story behind Mascot Yogiraj

Mascot YOGIRAJ has become extremely popular and has got into a celebrity mode . There are fans & followers now. He has given IDY 2017 a fresh appeal which is catering to all age groups . Right from Kids to senior citizen no one misses their selfie moment with our Icon . The idea originated of having a mascot for IDY2017 over a cup of tea where Dr. Ishawar N Acharya , Director CCRYN & Mrs Megha H Johnson Owner at Global Mascots Makers Gurgaon were wanting to create a visual aid that encompasses everything about the Campaign Message from its ethos to its style . Thus came in YOGIRAJ – who showcases a young yet symbolic character, leaving a great impact on audience in the blink of an eye, so the people don’t have to think too much but can take in a lot of information at a glance. From a sketch to a walking reality to becoming a integral part of the IDY campaign , CCRYN & Global Mascot Makers have spent over 3 months to give it a shape. There were around 8 designs for the look and feel out of which this Yogi looked the most appealing. Christened, as YOGIRAJ is now an eye-catching character helping boost the awareness of International Day Of Yoga. He has been connecting with families by providing added entertainment and interactivity, especially at Malls, Public Places , Events & Recreational Tourist Areas . Our IDY Mascots are running the campaign & spreading the message in Delhi NCR Lucknow starting 8th June 2107 till 21st June 2017.