Ministry of Information & Broadcasting  


GOVERNMENT COMMITTED TO ENCOURAGE B’CASTERS FOR SELF- REGULATION: PRASAD

CONSULTATIVE COMMITTEE OF I&B MEETS


The Minister for Information and Broadcasting, Shri Ravi Shankar Prasad has reiterated that the Government was committed to encourage the broadcasters to exercise self-regulation in airing content on television. He said the Government has no intention to police the contents of the broadcasting sector. Speaking at the Consultative Committee meeting of Information and Broadcasting Ministry here today, Shri Prasad said the television medium on its part has to be more cautious while adhering to self-regulation and pointed out that desirable level were not being maintained. He said the Ministry has received a number of complaints from various Non-Government Organisations and Women Commission regarding indecent portrayal of women, violence and surrogated advertisements being telecast on various channels.

The Minister said that in order to frame and enforce regulating guidelines from time to time for the content on TV and Radio, the Government is considering setting up of a Broadcasting Regulatory Authority comprising of experts including those from fields like literature, performing art, media, culture, film, management and law. He said the instant popularity of Doordarshan’s newly launched 24 hours News channel was testimony to the fact that Indian viewers were interested in serious content and efforts have to be made by all concern to cater to this need of the viewers.

The participating members at the meeting expressed serious concern at the growing vulgarity in the music videos, film promos and surrogated advertisements on television. They were of the opinion that many television programmes were not fit for family viewing. Contrary view was also expressed insisting that we should still strive only for self-regulation. The members pointed that with over 100 television channels showing programmes in India and more than four crore cable TV homes, the Government should strengthen its monitoring network to keep an eye on what all was being shown to the people at large. Concern was also expressed on the pitiable portrayal of women in the entertainment programmes which was creating an impression that efforts were not being made to empower women.

The Members of the Parliament who attended the meeting today were S/Shri Hannan Mollah, Ajay Maroo, A.A..Shaheen, Pritish Nandy, E.M.Sudarsana Natchiappan and Balkavi Bairagi.