22nd August, 2003
Ministry of Information & Broadcasting  


PRASAD CALLS FOR DOCUMENTARIES ON CULTURAL HERITAGE


The Minister of Information & Broadcasting, Shri Ravi Shankar Prasad has called upon the documentary makers to produce documentaries on cultural heritage of India in order to inculcate a sense of history among people. The rich diversity of India offers a great opportunity to documentary makers to deal with a large number of themes. He said the creativity should be the aim of the documentary makers instead of the commercial consideration and creativity should not be crushed by competition. He urged the documentary makers to convey social messages in a creative manner.

Shri Prasad was inaugurating ‘Open Frame’ 03’ , an international festival of reality films and forum on ‘Broadcasting Diversity’ organized by the Public Service Broadcasting Trust and UNESCO in partnership with Prasar Bharati, here last evening. Those who attended the inaugural function included Shri Adoor Gopalakrishnan, Shri Mrinal Sen, Smt. Sharmila Tagore, Ms. Roza M. Gonzalez of UNESCO, Shri Kiran Karnik and Shri K.S.Sarma, CEO, Prasar Bharati.

Referring to complaints of open obscenity of liquor and tobacco ads on private TV channels, the Minister regretted that all his pleas for self-regulation have fallen flat. He said, he is totally opposed to any strict action by the Government. Perhaps the independent regulator for the broadcasting sector without any interference from the Government would be the proper way to meet the situation. But more dialogue is required with all concerned for a reasonable and rational response, he said.