DD MUST EXPLOIT STRENGTH OF ITS ENORMOUS REACH: PRASAD

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The Minister of Information and Broadcasting Shri Ravi Shankar Prasad has urged the Doordarshan officials to equip themselves professionally and technically to meet the challenges of competition in the field of News and Current affairs. He said, Doordarshan is very soon going to face competition from private players in News, even in the regions. He said DD must exploit the strength of its enormous reach, which no other channel can match.

Addressing the Station Directors, News Editors and Engineers of Regional News Units as a preparation for the launching of the 24 hours News Channels, here today, Shri Prasad assured that Government would provide all possible help to make the News Channel a success. He said problems of funds, equipment and staff would be taken care of. Flagging the importance of every news item, Shri Prasad said that with the multiplicity of 24 hours news channels, no news is local news today. Rather every local news is important at the national level. In this scenario, utmost attention must be paid to the collection, conveyance and disbursement of news. He said all the three wings- News, Engineering and Administration must work in tandem to meet the great challenge.