INDIA TO BE THE
HUB FOR ANIMATION PRODUCTION
India has the
potential to dominate the world market in the field of cartoon
films production. Inaugurating an 'Interaction on the Animation
Films Production', organised at the IFFI-Film Bazaar, last evening,
the Minister of Information and Broadcasting, Smt. Sushma Swaraj
said that the potential has to be exploited properly and the Government
will play the role of an active facilitator in this regard. She
said, we have an umpteen number of characters like Ganesh, Hanuman
and Panchtantra stories in our mythology and history, which can
be used in the making of animation films for marketing throughout
the world.
Participating in the interaction the members of the newly formed
Animation Film Producers Association of India emphasised that
the digital visualisation of film production has completely revolutionised
the production and there was no end to creativity. They said animation
travels internationally and breaks the barriers of language. This
provides great opportunities to the artists and clean pollution
free jobs to technicians and software people. India is the perfect
destination for animation film production with its large software
manpower, cost effectivity and knowledge of English language.
Only thing they said was the lack of proper organisation. They
hoped the initiative taken by the Ministry of Information and
Broadcasting in the shape of Film Bazaar at IFFI this year would
go a long way to popularise and market exploitation by the animation
industry.
