4th October, 2002
Ministry of Rural Development  


NEW THRUST TO AGRO AND RURAL INDUSTRIES


The Government has taken number of initiatives to provide more employment opportunities in rural areas and to promote the village industries during the last 3 years. A package has been devised in accordance with the Government’s prime objectives of creating more jobs in rural areas and empowering the women and backward classes in the country.

KHADI PACKAGE

New Package for the Khadi and Village Industry announced in May 2001 to make it viable and vibrant in the new era of globalisation. The package included among other things the rebate policy for five years, option for rebate and marketing development assistance and cluster development programmes etc. In collaboration with UNDP project amounting to 2.5 million dollars have been launched for bee keeping, pottery, hand-made papers and capacity building of KVIC. The package addresses the absence of long term policy, bunching of special rebate leading to seasonal sale, inadequacy of working capital, poor designs, quality and products, poor marketing infrastructure and inadequate protection to artisans. The additional funds to the extent of Rs. 1215.85 crore will be provided for the programmes under the package during the next five years.

Rebate Policy for Five Years

New rebate policy formulated for a period of five years to boost khadi product. There would not be any change in normal rebate of 10% throughout the year, the special rebate, which used to be given @ 10% for a period of 90 days only has been extended to 108 days on staggered basis i.e. 7 days in each month and for the whole month of October.

Options of Rebate and Market Development Assistance

As a measure of giving incentives to the institutions for producing innovative designs and marketable products, a new scheme of market development assistance (MDA) @ 20% of the annual turn over has been introduced as an option in place of rebate.

Additional Working Capital

To tackle the problem of lack of credit, the term loan of Rs. 300 crore given to khadi institutions is being converted into working capital. Further a fresh line of credit of Rs. 250 crore as working capital would be provided to those institutions that are willing to switch from rebate scheme to Market Development Scheme (MDA).

Insurance Cover to Khadi Artisans

The provision for insurance covers for khadi artisans against death, disability and diseased has been initiated.

Quality Improvement

In order to make the marketing of khadi products attractive, the focus henceforth is on quality. National Institute of Design of Ahmedabad, roped in for better designing and development of khadi products. Mahatma Gandhi Institute for Rural Industrialisation at Wardha through linkage with IIT, New Delhi is coming up for product development, standardisation, quality control and research for khadi products. The quality of products will be certified through labs accredited by NABL.

Cluster Development Programme

In order to strengthen khadi and rural industry a scheme of cluster development initiated. At these clusters, common facilities will be created for innovation, technology upgradation, packaging, processing, testing and

e-commerce. Setting up of a marketing company for boosting the sales of products both in India, as well as abroad is also been taken up.

Focus on Core indigenous Areas

An amount of Rs. 275 crore as assistance has been earmarked for a few selected indigenous areas, namely, herbal cosmetics and medicines, honey, organic foods, edible and essential oils. These employment intensive areas will not only provided financial assistance but also technical support.

Comprehensive Policy Package for tiny Sector

The Prime Minister announced a comprehensive policy package in August, 2000 which include preferential allocation of plan, power facilities, technological upgradation, liberal institutional finance support and priority in Government purchase.

CREDIT SUPPORT TO TINY SECTOR

Composite loans upto Rs. 25 lakhs to tiny sector at 1% concessional interest rate by National Small Scale Industries Corporation is being provided. The project cost limit has been raised from Rs. 25 lakhs to Rs. 50 lakhs and 30% of the investment earmarked for the tiny sector.

Investment limit for the tiny sector under Prime Minister’s Rozgar Yojna to generates employment for the educated unemployed continue to be Rs. 25 lakhs, the family income eligibility limit of Rs. 24,000/- revised to Rs. 40,000 per annum.

INFRASTRUCTURAL SUPPORT TO TINY SECTOR

Integrated Infrastructure Development (IID) scheme now to cover all areas in the country. Under the scheme, 50% of the plots earmarked for setting up tiny sector as against 40% earlier.

TECHNOLOGY AND MARKETING SUPPORT

Capital subsidy to tiny sector for technology upgradation organising buyers and sellers meet, vender development programmes and exhibitions.

COIR SECTOR

The Coir Board has been reconstituted to provide better infrastrucural support through cluster development, consortium market and assured supply of quality raw material. Steps taken for market promotion, technical upgradation, and skill development through bilateral cooperation with other coir producing countries. The Board is continuously focusing on product development and diversification to meet customer preference through R & D.