TO HARNESS MULTIPLIER BENEFITS OF TOURISM

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RAJYA SABHA

 

The National Tourism Policy broadly aims at the following:

• Position tourism as a major engine of economic growth
• Harness the direct and multiplier effects of tourism for employment generation, economic development and providing impetus to rural tourism
• Focus on domestic tourism as a major driver of tourism growth
• Position India as a global brand to take advantage of the burgeoning global travel trade and the vast untapped potential of India as a destination
• Acknowledges the critical role of private sector with government working as a pro-active facilitator and catalyst
• Create and develop integrated tourism circuits based on India’s unique civilization, heritage, and culture in partnership with states, private sector and other agencies
• Ensure that the tourist to India gets physically invigorated, mentally rejuvenated culturally enriched, spiritually elevated and "feel India from within"

This information was given by the Minister of Tourism and Culture, Shri Jagmohan in a written reply to Shri P.Prabhakar Reddy in the Rajya Sabha today. He added that the steps proposed in the New Policy to achieve the objectives and to develop India as a major tourist destination include the following:

• To position tourism as a national priority
• To enhance India’s competitiveness as a tourist destination
• To improve and expand product development
• To create world-class infrastructure and
• To evolve strategies for effective marketing including creating an India Tourism Brand using market research and digital technologies for marketing.