RADIO AND TV HAVE VITAL ROLE IN CHANGING WORLD
SCENARIO: BAIS
The Minister of State for Information and Broadcasting,
Shri Ramesh Bais said that Akashwani and Doordarshan are playing
a significant role in preserving the Indian culture, sensitivities
and conventions. The Minister while addressing the 5th
National Convention of AIR and DD Administration Staff association
here today, said that there are a number of satellite channels
and most of them are having entertainment based programmes like
family serials, film songs etc. In such a fast changing scenario,
AIR and DD present social thinking and ideology through its meaningful
and innovative programmes besides entertaining or educating the
people. By spreading the awareness about the national integrity,
development policies, in fact, Radio and Television are acting
as a catalyst for country’s development, said the Minister.
The Minister urged the staff of AIR and Doordarshan
to take up the challenges thrown up by the proliferation of numerous
foreign and national channels, which are attacking our culture
by propagating alien cultural values. Our cultural heritage, which
is five thousand years old is our identity and any messing up
with this identity would lead to our fall, he said. He said that
in the present era of Information Technology, AIR and DD should
not lack behind in adopting and working with the latest technology.
The Minister assured the Administrative Staff
of AIR and Doordarshan that he would look into their problems
sympathetically.
