SAIL TAPS KEY CUSTOMERS
Steel Authority of
India Limited (SAIL) a public sector company of the Steel Ministry
has implemented Key Account Management Process under which Key
Customer Accounts have been identified in the country as a part
of its marketing strategy to improve customer service and increase
customer satisfaction.
The salient features
of SAIL's marketing strategy to increase market shares are: marketing
function reorganised along product lines for greater focus on
products and market segments, entering into MOUs with customers
to ensure advance order coverage, increasing the reach of the
product and widening of customer base through authorised rural
dealers, thrust on order booking and servicing of steel requirements
of project based customers and special emphasis on sale of value
added products.
This information
was given by the Minister for Steel Shri Braja Kishore Tripathy
in a written reply in the Lok Sabha today. The Minister further
informed that SAIL has a proposal to cut its administrative expenses
by reducing its manpower to 1 lakh through voluntary retirement
scheme and natural separation. It has reduced its manpower since
1996-97 by around 46,000. The manpower of SAIL as on March 31,
2003 is 1,37,496.
