MEDIA ASKED TO UPHOLD INDIAN VALUES AND TRADITIONS
The Minister of
Information & Broadcasting, Shri Ravi Shankar Prasad has said
Indian media has great responsibility to inform and educate the
masses on our march to development importance, level and quality
of reforms. He said, though relating ourselves to global happenings
and situations is important so that we do not lag behind, the
media must not lose sight of upholding our ethos, cultural and
moral values and traditions.
Shri Prasad was
inaugurating a seminar on "Reflection of India in Indian
Media" organized by the Programme Staff Association of All
India Radio & Doordarshan here today. He said media must concentrate
on keeping the focus on real issues rather than giving undue importance
to trivial issues. The mediapersons have to introspect to re-assert
their important role in contemporary situation, he said.
The CEO, Prasar Bharati
Shri K. S. Sarma said that Prasar Bharati is vigorously pursuing
its mandate to inform, educate and entertain the masses. But he
said that though both AIR and Doordarshan have enhanced their
revenue generation capacity but they require more funds from the
Government for content creation. He said, Rs. 15 crore for AIR
and Rs. 125 crore for Doordarshan for content creation is not
at all adequate. Shri Sarma also pointed out woeful shortage of
the staff in both AIR and Doordarshan whereas their operations
have increased manifold during the last few years. Shri Sarma
said the establishment of five marketing divisions by Prasar Bharati
has given a tremendous boost to the revenue generation effort.
