The Government
has taken a number of steps to improve and modernize khadi textiles
for better acceptability and popularity. The steps include;
setting up of sliver plants for supplying quality sliver; availing
expertise from Non-Governmental Organisations (NGOs) like Dastkar
Andhra and Rural Development Agency (RUDA), Rajasthan, for improvement
of the quality as well as imparting training to khadi artisans;
tied up arrangements with the National Institute of Design (NID),
Ahmedabad and National Institute of Fashion Technology (NIFT)
for developing better designs, fashions etc. in khadi textiles;
lunching of ‘Stiff and Soft’ finishing process of khadi cloth
with the help of Indian Institute of Technology (IIT) Delhi;
and a Memorandum of Understanding (MOU) has been signed with
Textile Committee to make available laboratories for quality
testing/certification of khadi products. During 2002-03 (upto
February, 2003), KVIC has organised mobile exhibitions at state
and district levels in various places in the southern states
for promoting sales of khadi cloth.
To ensure quality
control and marketing development of khadi in the country, the
Government has announced a special khadi package which provides
for option between rebate and Market Development Assistance
(MDA), creation of packaging ad design facilities, cluster development,
technology upgradation, quality control, aggressive marketing
through brand building etc.
