The Minister of
Information and Broadcasting, Shri Ravi Shankar Prasad has called
upon the film industry to be globally competitive in order to
establish its class. He said the industry must educate the policy
makers, the media and the people about the potential of the
industry.
Opening
the ‘Entertainment Industry Round-Table’ organised by the FICCI,
here today, Shri Prasad said that though the entertainment sector
has been given the industry status but it has to take steps
for corporate governance and transparency in order to derive
the best advantage. The vast talent available in the sector
must be polished and chiseled to bring out the best creativity.
He said, let this decade become ‘Decade of Entertainment Industry’
as the last decade was ‘IT decade’.
Referring
to the overall concern expressed over the content put out private
TV channels, the Minister said that these channels can not be
oblivion of the cultural milieu in which they operate. He advocated
self-control by the channels failing which content regulation
would have to be considered though he expressed himself against
any moral policing.
She
Prasad assured the industry leaders that he would take all their
genuine problems with other ministries wherever required. The
priority would be given to finalising co-production treaties
with other countries in order to facilitate shooting of foreign
films in India.
Those
who participated in the ‘Round-Table’ included S/Shri Yash Chopra,
Yash Johar, Subhash Ghai, Bobby Bedi from the film industry
and representatives of Broadcast, Music, TV Content, Multiplexes,
Radio, Animation, Cable and Broadband, Film Distribution, Event
Management sectors and CETMA and discussed the enormous potential
of the entertainment industry and some problems like the video
and music piracy, uplinking and film production facing the industry.
