DD NEWS CHANNEL
RAJYA SABHA
Prasar Bharati has
informed that the Prasar Bharati Board has decided, in principle,
to convert DD Metro into 24 hours News Channel. The decision has
been taken to fulfil a growing desire for news among the viewers,
particularly among those without cable connection.
Replying to a question
by Prof. M. Sankaralingam in Rajya Sabha today, the Minister of
Information & Broadcasting, Shri Ravi Shanka Prasad told that
Prasar Bharati is of the opinion that with its terrestrial edge
and the brand value of credibility and objectivity, it will not
take long for the proposed News Channel to establish itself despite
competition from the existing private news channels. DD News Channel
will retain its own identity, character and positioning.
Prasar Bharati has
informed that the new channel will have in-house round the clock
bulletins, current affairs programmes which will be largely in-house,
with a mix of sponsored, commissioned, co-production/off the shelf
acquisition. Additional manpower and technical upgradation will
also be required.
