March 18, 2002

‘35’

    The Department of Tourism is considering following steps to boost tourism in the country –

• The refocus on marketing in South East Asia, North Asia and Australia.
• More aggressive support for generating domestic tourism.
• Strategy for marketing in other short-haul destinations.
• Use of interest as a cost-effective media.
• To arrange special "fam" tours for foreign media and trade to get a first hand idea of peaceful conditions in India.
• Restructuring of overseas offices.
• India Tourist Offices abroad to interact with foreign media to create confidence in international travel.
• To participate in travel and tourism fairs and other events in important markets.
• To promote and market India’s tourism products through joint and cooperative efforts with the private sector.

    This information was given by the Minister of Tourism and Culture, Shri Jagmohan in a written reply to Shri Prabodh Panda IN THE Lok Sabha here today.