January 30, 2002

'16'

MEDIUM TERM EXPORT STRATEGY 2002-2007

PARADIGM SHIFT FROM THE PAST

   Shri Murasoli Maran, Union Minister of Commerce and Industry, has announced the Medium Term Export Strategy for a 5-year period from 2002-2007. "Taking stock of the developments in the recent past and considering the current global economic environment, it is necessary to provide a stable policy environment laced with innovative measures. The main idea is to ensure that the environment for the exporters is made as congenial as possible through both micro and macro strategies", he said at a news conference here today.

  1. The strategies that have been advocated for the medium term have been drawn on the experience of the earlier strategies as well. New strategies have been evolved based both on these and other experiences, on assessment of the changing global trade scenario and on our real & revealed comparative advantages. They are briefly indicated below:
  1. Some of the highlights of fifteen key macro policy issues for the commodities sector discussed in the document are as follows:
  1. In addition to the strategic policy issues in the merchandise sector, the need to capitalize the opportunities in the services sector has been emphasised. The need to carry forward our emphasis on movement of natural persons in WTO negotiations while utilising the opportunities already existing in other modes like consumption abroad mode has also been emphasized. The recommendations of the Committee set up by the Dept. of Commerce on data related issues for services need to be implemented and a separate detailed strategy for Export of services to be formulated taking note of the WTO negotiations.
  2. Some of the Sector-wise strategies based on internal research in the Department of Commerce and consultations with EPCs/CBs and other export bodies are the following.

Engineering/Electronic/Electrical and allied

The strategies for this sector include support for SMEs to modernise, accreditation of testing laboratories in India by overseas agencies, R&D, other measures to effectively counter NTBs in the form of TBT conditions, brand promotion, providing warehousing facilities in overseas markets, etc. A three pronged export marketing strategy has been suggested for automobile component exports, namely, export through Original Equipment Manufacturers(OEMs) for their global sourcing requirements, export to tier 1 manufacturers as a part of their international supply chain and direct export to after-market. The strategies also include focussing on auto sector in some SEZs and automobile component centres. Electronics hardware sector can be promoted in three ways, namely, hardware-software combination, integrating local and export production, and by massive investments. Development of India as an off-shore production centre for electronic components/equipment required for MNCs through clusterisation, low-duties and SEZ model for IT hardware, promoting exports of instruments and repaired products through SEZs, etc. are the other strategies for this sector.

Textiles sector

The main strategies for this sector include increased investment in key areas, infrastructure development, by setting up 'Apparel Parks' and Textiles Centres Infrastructure Development Schemes, Brand Promotion and market assistance schemes, etc.

Gems & jewellery

The main strategies for this sector include forging strategic alliances with producers of roughs and retailers of jewellery and efforts to make India a grading/trading centre for processed diamonds, forward integration into gem stone jewellery, moving towards exports of jewellery, etc.

Chemicals and allied sector

The main strategies for this sector include setting up Comprehensive Chemicals Estates(CCEs), enhancing awareness of Indian herbal items, focussing on branded generic pharmaceutical products out of patent regime, promoting exports of cement by lowering input costs, etc.

Agriculture & allied sector

The main strategies for this sector include establishing Agri.Export Zones, establishing a supply chain management and export certification programme for basmati rice, cold chain system and innovative packaging for floriculture exports, packhouses/value added centres for mangoes, market oriented approach for tea and shift in focus from bulk tea exports to value-added packaged tea exports, focus on export of value added forms of natural rubber and export of rubber wood, judicious mix of strategy relating to export of Arabica coffee vis-à-vis Robusta depending on market preference, promoting use of better handling techniques on fishing vessels and adoption of food safety and quality systems in the case of marine exports, etc.

Leather and leather manufactures

The strategy for this sector include a re-look at our policy for tanning sector, encouraging alliances with overseas exporters in the case of leather garments, bringing the leather complexes under SEZs scheme, encouraging FDI in key sectors like footwear components, tanning and designing, focussing on items in high demand in the case of leather footwear and new items like leather upholstery, modernisation in footwear components, etc.

Other items

The main strategies for these items include setting up toy cities and special focus in SEZs for toys, fresh investments in sports goods and manufacture of non-traditional sports goods, focus on China for iron ore exports, lowering costs for exports of minerals and ores, etc.

6. Export Projections

Based on historical trends, estimates of growth rate have been made to achieve 1% share in world trade in 2006-07. A compound growth rate of 11.9% for the next five years is needed to achieve around 80.48 billion dollars which forms 1% share in world trade.

7. Institutional Mechanism

If the strategy outlined in the document can be implemented, it should be possible to achieve, if not exceed, an one percent share in world exports.