23th April, 2002
Ministry of Tourism  


INTEGRATED APPROACH TO TOURISM

The Government has plan to introduce a comprehensive tourism policy. Draft of the policy has been prepared which broadly aims at the following: -

  • To position tourism as a major engine of economic growth:

  • To harness the direct and multiplier effects of tourism for employment generation, economic development and to provide impetus to rural tourism;

  • To focus on domestic tourism as a way or driver of tourism growth;

  • To position India as a global brand to take advantage of the burgeoning global travel and trade and the vast untapped potential of India as a destination;

  • To acknowledge the critical role of private sector with Government working as a proactive facilitator and catalyst;

  • To create and develop integrated tourism circuits based on India’s unique civilisation, heritage and culture in partnership with states, private sector and other agencies;

  • To ensure that the tourist to India gets physically invogorated, mentally rejuvenated, culturally enriched, spiritually elevates and "feels India from within".

The policy recognises the need for effective linkages and close coordination among such Departments as Civil Aviation, Environment, Forest, Railways, Home etc. for an integrated approach to tourism.

This information was given by the Minister of Tourism and Culture Shri Jagmohan in a written reply to Shri Rama Muni Reddy Sirigireddy in the Rajya Sabha here today.