Press Information Bureau
Government of India
Ministry of Textiles
27-November-2014 12:45 IST
Online Marketing Platform to Handloom Weavers

A Memorandum of Understanding (MoU) was signed between the Development Commissioner for Handlooms, Ministry of Textiles, Govt. of India and M/s. Flipkart Internet Private Limited, Karnataka on 25th August 2014 in this regard.

As per the MoU, M/s. Flipkart Internet Private Limited will provide handloom weavers in India online marketing platform and customer acquisition to help them get remunerative prices for their products and scale up their business. It will also help the weavers in accounting, cataloging, inventory and invoice management, packaging transporting returns from buyers, brand buildings, assured automated payment, providing customer service etc. The Agency will charge 3-4% of the product value sold through online. This arrangement will facilitate the handloom weavers to earn more income by eliminating the middlemen and the handloom weavers can sell their product under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace.

The information was given by the Minister of State (Independent Charge) in the Ministry of Textiles Shri Santosh Kumar Gangwar in a written reply in Lok Sabha today.