I want to take India Handloom Brand to
the entire country. In order to make handloom products more popular in the
current scenario, it becomes imperative to produce good quality, defect-free handloom
fabrics with good colour-fastness that do not contain harmful dyes. There is
also a need to widen the range of products in order to cater to a larger
audience, especially the youth, which today has access to fashion from across
the globe. The Indian handloom industry has a glorious past and we are
committed towards the resurgence of hand-woven textiles and also our weavers,
whose welfare and development remains our key focus.
-
Union Textiles Minister, Shri
Santosh Kumar Gangwar, at inauguration of Handloom Expo
An exhibition cum sale titled “First Home of India Handloom Brand
Products” was inaugurated by the Union Textiles Minister Shri Santosh Kumar
Gangwar, at Jawahar Vyapar Bhawan, Janpath, New Delhi on March 15th,
2016. Organized jointly by Central Cottage Industries Emporium and Office of
Development Commissioner (Handlooms), Ministry of Textiles, the exhibition
showcases authentic and good quality products under the ‘India Handloom’ Brand,
drawn from some of the exotic locations of India. The products range from sarees:
Chanderi, Mangalagiri, Venkatagiri, Balrampuram, Maheshwari, Kota Doria,
Pochampalli, Tangail, Chettinad, Banaras Tanchoi Silk, Banarasi Buti Silk;
Fabrics: Banaras Tanchoi Silk, Banaras Cut-Work, Plain Tussar, Ikat,
Pochampalli; Kullu Shawls and Pochampalli Bedspreads. All these products are on
display and sale at the flagship showroom of CCIC, at competitive prices for
the public.
The showcased collections have been made using textiles from across
India, to create a unique identity and promote the rich Indian culture and
heritage. This is a part of a continuing initiative to promote handlooms of
India. The main focus is to retain the sanctity of traditional hand-woven
textiles, while moulding the styles for a more contemporary look.
Shri Babul Supriyo, MoS, Urban Development, Housing and Urban
Poverty Alleviation; Smt. Kiran Kher, Member of Parliament; Ms. Rashmi Verma, Secretary,
Ministry of Textiles, Shri Alok Kumar, Development Commissioner (Handlooms) and
Shri Pramod Nagpal, Managing Director, CCIC of India Ltd. were also present on
the occasion.
Benefit of India Handloom
Brand for Weavers
The presence of India Handloom Brand logo would differentiate their
product(s) and provide quality assurance to customers. The premium branding would
be helpful to weavers in sourcing quality fabrics for their product(s) and in
enhancing their sales and earnings through bulk marketing both within and
outside India. Registered users of the India Handloom Brand will also get assistance
for institutional finance, design development and technical assistance under
the National Handloom Development Programme, as per applicable guidelines.
India Handloom Brand is an initiative of the Ministry of Textiles,
Government of India, for branding of high quality handloom products. The India
Handloom Brand is an endorsement of the high quality of the handloom products
to which it is applied, in terms of raw materials, processing, embellishments,
weaving design and other quality parameters, besides social and environmental
compliances in their production. This would help in earning customer trust and in
standardization of quality in handloom products.
***
DJM