GOVERNMENT TO SHOWCASE INDIAN FASHION INDUSTRY: SHAHNAWAZ HUSSAIN

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The Ministry of Textiles will organize a fashion week later this year to showcase the Indian fashion industry. This was announced by the Textiles Minister Shri Syed Shahnawaz Hussain after inaugurating the "Weaving the World of India’s high Fashion" exhibition here today. The Minister said, the fashion week to be known as the NIFT India Fashion week will include the works of all big names in Indian fashion designing. It will also give an opportunity to the new and upcoming designers. Describing fashion as big business, the minister said, the show will also include Indian handlooms and handicrafts which has been the mainstay of Indian fashion through the ages.

Shri Syed Shahnawaz Hussain said, the government will promote Indian brands in the global market as Indian garments command a premium in the world market. The multinational companies get it manufactured in India and market around the world, he said. For building Indian brands, he said, the government will support Indian fashion designers by holding shows abroad.

"Weaving the World of India’s high Fashion" features the works of 14 well known designers including Rohit Bal, Raghuvendra Rathore, Leena Singh, Vidhi Singhania, Kavita Bhartiya and Sonali Mansingka.