FILM BAZAAR TO
BE THE MAIN FEATURE OF IFFI-2002
The 33rd International Film Festival
2002, slated to begin on October 1, 2002 in New Delhi will focus
on finding and strengthening existing markets for Indian films,
both in the country and abroad. Emphasising this at a meeting
of the Export Promotion Forum of the IFFI in Mumbai today, Shri
Pawan Chopra, Secretary, Information and Broadcasting who chaired
the meeting said there was huge potential for finding markets
for Indian films abroad.
This year’s IFFI will have a strong marketing
component, with a Film Bazaar comprising over 16 stalls being
set up jointly by the National Film Development Corporation, Confederation
of Indian Industries and Federation of Indian Chambers of Commerce.
Twelve stalls have already been taken over by
several prominent film agencies including Yash Chopra’s Yash Raj
Films, Bobby Bedi’s Kaleidoscope, Children’s Film Society of India,
Ramoji Studio, Saregama, KINFRA and NFDC.
The Film Bazaar, besides offering Indian films
produced in various languages for sale for theatre and television
will also project studio and lab facilities available in India
for shooting and processing by foreign companies.
The meeting was attended by senior officials
of the Ministry of Information and Broadcasting and the Film Festivals
Directorate, Yash Chopra. Bobby Bedi, Chandan Lal Mehta, Secretary
of Indian Film Exporters Association and Shri Mukhopadhyay, Managing
Director, NFDC. Shri Chopra pointed out that Indian films had
a huge market in Malaysia and Singapore. Markets in China, the
Persian Gulf and Japan had huge untapped potential, said Shri
Mehta and stressed the need to increase export of Indian films
to these countries.
Shri Bedi pointed to the need to enter into collaboration
with foreign agencies for marketing, prints, advertisement and
distribution of Indian films on a wider scale.
