November 21, 2001
'16'
BASMATI EXPORTS ON THE RISEThe total quantity and value of basmati rice exported during the last three years is as under:
Year |
Quantity (MT) |
Value (Rs. crore) |
1998-99 |
597793 |
1876.91 |
1999-2000 |
638382 |
1780.34 |
2000-2001 |
848919 |
2141.94 |
(Source: DGCI&S, Calcutta)
Some of the steps taken to increase the export of basmati rice include conducting publicity campaigns, sending delegations abroad, participating in international trade fairs, inviting potential buyers and providing financial assistance to exporters for improving quality, packaging, brand promotion of products and for conducting market surveys.